STAFFONLY AUCTION: PART I

THE 3D VIRTUAL AVATAR COLLECTION

CGart Digital Art Fashion ILLUSTRATION nftart

STAFFONLY AUCTION is an online fashion show for menswear brand STAFFONLY 2022 Autumn/Winter Collection. The show was presented as a virtual auction; artworks participating in the auction are 20 different 3d virtual avatars in STAFFONLY 2022 A/W collection. In this project, we designed the visual identity and the 3d virtual avatar collection for the auction.

The design of the 3d virtual avatar is based on the central concept of STAFFONLY AUCTION, which is 'Vanity is My Favourite Sin.' The posture of each character comes from selfie poses on social media. The avatar's exquisite looks, facial expressions, and hairstyles build up his narcissistic and vain personality. In the designing process, we try to make the character look like a cartoon figure or a toy doll; therefore, his adorable appearance could absolve the sin of vanity. Modern life is immersed in online social media, and we are living in a world with unbound vanity. However, we can be honest with ourselves and get to know 'vanity' in the modern context.

Vanity could be a lovely little thing.

STAFFONLY AUCTION是男装品牌STAFFONLY 2022秋冬系列的发布活动。整场发布以拍卖会的形式呈现，参加竞拍的藏品为20款穿着STAFFONLY 2022 AW发布新品的虚拟形象。这个项目中我们负责的设计的部分分为：整场活动的VI主视觉设计和作为拍卖会主体的虚拟形象设计。

虚拟形象的设计基于STAFFONLY AUCTION所讨论的核心概念——“虚荣是我最爱的原罪（Vanity is My Favourite Sin）”。角色的造型都来自于社交平台上人们自拍时的姿态。风骚的造型、贱贱的小表情、还有浮夸的“非主流”刘海组成了角色“自恋”、“虚荣”的人设。在设计过程中我们希望将虚拟形象的样子设计成玩具人偶或卡通角色，因此这个小可爱身上因虚荣而带来的罪感会得到淡化和赦免。现代人的生活是浸泡在社交网络之中，人们的虚荣心透过屏幕被无限放大。我们需要去试重新审视自己，并真诚的接纳和理解当今语境下的 “虚荣”。

虚荣可以是可爱的。